FAYETTEVILLE, NC July 22, 2009 – Advantage Newspaper Consultants (ANC), a leader in ad sales for local TV-magazines, and Tribune Media Services (TMS), a leading provider of TV, movie and celebrity information, have announced a joint agreement in which ANC will acquire the local advertising sales contracts for TMS’ newspaper customers.
“This collaboration is about building relationships and working together to ensure that newspapers continue to have a strong, professional partner in local TV magazine and online ad sales services during a time of economic uncertainty. We are honored that TMS has shown their trust in our company and our ad sales services by transitioning their local ad sales clients to us.” said Timothy O. Dellinger, President of Advantage Newspaper Consultants.
“Under this new relationship Advantage will provide more newspaper publishers with great ad-sales services that generate incremental revenue, while TMS focuses on providing the best entertainment information products and services. We’re happy to be working closely with Advantage to meet the needs of newspapers’ readers and advertisers, both in print and on the Web,” said Jay Fehnel, Vice President of TMS Entertainment Products.
Under the terms of the agreement, TMS will conduct a phased exit from providing ad sales representation services for local TV magazines and entertainment Web sites. ANC will assume TMS’ active local sales contracts over the next several months, including future sales representation, customer service, invoicing and billing.
TMS’ client agreements for print and online entertainment listings and other services are unaffected by the shift in local ad sales to ANC.
About Tribune Media Services Entertainment Products
Tribune Media Services’ Entertainment Products division is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information, guides in print, online and on-screen formats, and advertising and marketing services to build audiences. For more information about TMS Entertainment products, visit:http://www.tribunemediaservices.com/.
About Advantage Newspaper Consultants
Founded in 1996, Advantage Newspaper Consultants (ANC) has been dedicated to providing newspapers nationwide with the innovative tools and professional expertise needed to enhance readership and become more profitable. Integrating newspaper industry experience with technology, ANC offers compelling and successful revenue solutions that produce results in print and online markets. ANC provides a proven sales program that has helped hundreds of newspapers of all sizes sell millions of dollars in advertising revenue. For more information on Advantage Newspaper Consultants and its products and services, visit: http://www.newspaperconsultants.com/.