09/02/2009 – The Post and Courier Names New Ad Director

Gayle Smith

Newspaper veteran Gayle J. Smith has been named advertising director of The Post and Courier, it was announced Tuesday.

Smith starts in her new position Sept. 28.

She will oversee The Post and Courier’s retail and classified advertising departments for print and online sales. She reports to the publisher.

Smith started her advertising career in 1972 as an advertising assistant for Sears in Selma, Ala., where she helped coordinate newspaper ads for the department store chain.

She currently is director of sales and marketing for The Wilson Times in Wilson, N.C. Before that, Smith was director of advertising for the Asheville Citizen Times in Asheville, N.C., and previously worked in various sales, marketing and managerial positions for The Charlotte Observer for almost 15 years.

She has a bachelor’s degree from Queens College in Charlotte, where she graduated summa cum laude.

Smith is a past president of the North Carolina Press Association and has been actively involved in the communities where she has worked, serving various civic organizations.

“Gayle brings more than an impressive sales and management resume,” said Bill Hawkins, editor and publisher of The Post and Courier. “Her people skills, energy and genuine love of the newspaper business will help us grow our franchise in this challenging economic climate. And I guarantee she will be an asset to our growing community.”