By Stephanie Creech | Times Senior Writer
Wilson native Shana Bogue is the new sales and marketing director of The Wilson Times.
Bogue assumed her post effective today. She replaces Gayle Smith, who joined The Wilson Times in January. Smith has taken the advertising director’s position at the Post and Courier in Charleston, S.C.
“The Wilson Times and the entire Wilson advertising community are fortunate to have Shana to step right in and run our advertising department,” said Morgan Dickerman, publisher of The Wilson Times. “I know the department will not miss one beat. Everyone who has come in contact with her knows she is highly qualified and cares about this newspaper and our advertising customers.
“It’s nice to have such ‘homegrown’ talent,” Dickerman said. “Shana and our entire ad staff will continue the level of excellent service we have established with all of our advertising customers helping them to get the results they need.”
Bogue, 31, joined the newspaper in March 1998. She designed advertisements then focused on the first major redesign of the newspaper’s Web site. Bogue also helped launch the company’s Express specialty advertising division before taking on the role of advertising sales assistant. Bogue held that position for about a year before she was tapped to serve as an advertising sales representative for the company. Bogue was an advertising sales representative for just over a year.
In her new role, Bogue will continue to work with advertisers and is looking forward to helping them come up with solutions for marketing their products. Bogue said small business owners often don’t have time to come up with an advertising campaign that will best help them sell their product.
Bogue said she never thought she would work at a newspaper. But Bogue found she enjoyed the challenge of designing advertisements. It didn’t take her long to realize she wanted to learn as much as she could about the newspaper industry, particularly advertising. Bogue said she has learned more about advertising in every step she’s taken.
Working with advertisers to develop concepts for advertisements is still something Bogue enjoys doing. Bogue said she is glad she’s had the experience of working with both online and print because the Web is so different. Bogue thinks she will bring to her new position a working knowledge of the difference in and benefits of advertising on the Web.
Bogue will manage a staff of 11 full time and two part-time employees. In June, Bogue completed the Dynamic Leadership course offered by the Wilson Chamber of Commerce. She is also an active member of the Wilson Jaycees. She is a 1996 graduate of Wilson Christian Academy. Bogue attended Campbell University for a year and one-half.