PRESS RELEASE – April 15, 2014
FOR IMMEDIATE RELEASE
John E. Cash
MID-ATLANTIC N.A.M.E. SCHOLARSHIP AWARD ANNOUNCED
CHARLOTTE, NC – The 2014 Alex Busick Memorial Scholarship Award in the amount of $5,000 has been awarded to Karly Diane Long of Lexington, SC, and who attends Winthrop University in Rock Hill, SC. John E. Cash, President of the Mid-Atlantic N.A.M.E. (Newspaper Advertising Marketing Executives) Scholarship Foundation, introduced Long at the annual conference in Charlotte, NC on April 11th, where she was among the top newspaper advertising and marketing executives in the seven-state region.
The Mid-Atlantic N.A.M.E. Scholarship Foundation, Inc. was formed in February 1977, and provides financial assistance to qualified students majoring in advertising, with an expressed interest in newspaper advertising, at a recognized college or university in the Mid-Atlantic region. Mid-Atlantic N.A.M.E. named the scholarship award after Alex Busick who passed away in April 1997. Busick was an honorary life member of the association and advertising manager for Lowe’s Companies for a number of years. Due to Alex Busick’s dedication & inspiration to the youth in newspaper advertising, the foundation board voted unanimously at that time to name the scholarship award in his memory.
Each year the creative assignment is changed to give college students a chance to design an ad or campaign around important subjects in their everyday lives. This year’s creative assignment was about the Dangers of Unedited, Non-Verified Posts and Blogs on the Internet. Some of the assignments in the past have been focused on Cigarette Smoking, Teen Suicide, Habitat for Humanity, Road Rage, Red Cross, Big Brother/Big Sisters, Importance of Voting, Dangers of Texting While Driving, Dangerous Over-consumption of Alcohol, Potential Dangers of Social Networking Sites When Job Hunting, and Protecting Yourself in the New Social Media World.
At the beginning of each school year, the Scholarship Foundation committee mails information to each of the colleges and universities in the seven states the association membership represents (NC, SC, TN, GA, AL, VA, W VA). Students must complete an application, write a statement using 200-500 words telling the judges about themselves and why they are interested in an advertising career, and then create a newspaper advertisement or campaign for that year’s assignment to meet a client’s objective. For more information, visit the associations’ website: www.midatlanticname.org/