Produce a tabloid or book format calendar that highlights important dates for the academic school year.
Your Advertising Department works with your local school board to produce a calendar showing school info, holidays, in-service days, report cards and related information. Advertising supporting each page could be common or variable. Print an overrun for the school district and insert into your newspaper. The Evansville (Indiana) Courier & Press has done this for several years.
Doug Schwenk of Newspaper Printing Company