I hope you are all enjoying your summer and that your revenue trend is as hot as the weather has been here in Norfolk!
When I look at the day-to-day activities of my job, my role boils down to 3 things:
- Drive revenue through solutions that provide results
- Attract and retain customers by providing value
- Attract and retain talent by providing a culture that generates opportunities
Delivering consistently on those 3 things strengthens my organization and positions it for growth. I believe the same holds true for the Mid-Atlantic Newspaper Advertising Marketing Executive organization. When we drive revenue through membership and participation in the tear-sheet contest, we help keep our organization healthy. When we attract new members and retain current members by providing value through the sharing of ideas, sharing of promotions, providing feedback and mentoring, we keep the organization healthy. When we take revenue ideas back to our publishers and execute on them, we create opportunities for ourselves and our properties.
Through our efforts, this organization helps others drive revenue, attract and retain customers and attract and retain talent. I am certain there are others out there that would benefit from our organization. There is a lot of movement in our industry right now. People new to their role may not even know our organization exists. I encourage you to reach out and invite them to join our organization and join us in Mount Pleasant, SC for our next conference. Membership is the lifeblood of our organization.
Enjoy the rest of your summer and if you are knee-deep in budgeting for 2017 like me, don’t forget to budget for our 2017 conference in Mount Pleasant, South Carolina.
President, Mid-Atlantic N.A.M.E.