CHARLESTON, SC – The 2017 Alex Busick Memorial Scholarship Award in the amount of $5,000 has been awarded to Cala Adair of Greenville, SC and who attends the University of South Carolina. John E. Cash, President of the Mid-Atlantic N.A.M.E. (Newspaper Advertising and Marketing Executives) Scholarship Foundation, introduced Cala at the annual conference in Charleston/Mt. Pleasant, SC on March 24, 2017, where she was among the top newspaper advertising and marketing executives in the seven-state region.
The Mid-Atlantic N.A.M.E. Scholarship Foundation, Inc. was formed in February 1977, and provides financial assistance to qualified students majoring in advertising, with an expressed interest in newspaper advertising or marketing, at a recognized college or university in the Mid-Atlantic region. An award requirement now includes a career interest in Advertising, Marketing or Mass Communications. Mid-Atlantic N.A.M.E. named the scholarship award after Alex Busick who passed away in April 1997. Busick was an Honorary Life Member of the association and advertising manager for Lowe’s Companies for a number of years. Due to Alex Busick’s dedication & inspiration to the youth in newspaper advertising, the foundation board voted unanimously at that time to name the scholarship award in his memory.
Each year the creative assignment is changed to give college students a chance to design a print and digital ad or campaign around important topics in their everyday lives. This year’s creative assignment was to “Establish a position that either supports or doesn’t support the policy or state law to bear arms on campus.” Some of the assignments in the past have been focused on Smoking, Teen Suicide, Habitat for Humanity, Road Rage, Red Cross, Big Brother/Big Sisters, Importance of Voting, Dangers of Texting While Driving, Danger of Over-consumption of Alcohol, Potential Dangers of Social Networking Sites When Job Hunting, Protecting Yourself in the New Social Media World, Dangers of Unedited Non-Verified Posts and Blogs on the Internet, Importance of Newspapers in their Daily Lives, whether in Traditional Print, Digital or Mobile versions, and Increasing Awareness and Importance of Organ Donation.
At the beginning of each school year, the Scholarship Foundation committee provides information to each of the colleges and universities in the seven states the association membership represents (NC, SC, TN, GA, AL, VA, W. VA). Students must complete an application, write a statement using 200-500 words telling the judges about themselves and why they are interested in an advertising career, and then create a newspaper print and digital advertisement or campaign for that year’s assignment to meet a client’s objective. For more information, please visit the associations’ website: www.midatlanticname.org/
John E. Cash